I graduated from university in 2004 with a Bachelor’s degree in Information Science. I spent the next few years teaching digital media at the university while writing a thesis on advergames. In 2006, I left my home town of Newcastle to chase a marketing career in Sydney.

I would spend the next 5 years working agency-side. I began my marketing career as an Account Manager at a magazine publisher before moving on to the greener pastures of mobile. In late 2007, I rode the mobile wave as it made ripples in the marketing industry while working at MobileActive, which, with my assistance, evolved to become Mobile Embrace – one of the top mobile-based marketing agencies in Australia.

Being someone who thrives on a challenge and needs to be busy, I also took on freelance work during this period of my career as a SEO content writer for NetStarter, a website development agency. My nights were spent writing keyword targeted articles on a wide range of topics.

At this point in time, game-based advertising was taking off because everybody was obsessed with playing games on their mobiles and social games on Facebook. Being a passionate gamer, the opportunity to pursue a career in both marketing and games was too good to pass up. I soon became the Business Development Manager at play-based agency 3RDSense in 2010 and would spend over 2 years sourcing, and working with, new major clients that included RSPCA Australia, Jetstar, Penguin Books, Huggies, Channel Nine, Virgin Australia, Fox Sports and more.

After 5 years of grinding it out agency-side in Sydney, I yearned to go back to Newcastle, start a family and plant my feet. I returned home in 2012 and decided to switch it up by moving client-side to become the Digital Marketing Manager at Turnbull Hill Lawyers, one of the largest and most reputable law firms in the Hunter.

While working at THL, I spent many long nights over 2 years completing a Masters in Marketing. After achieving a distinction average and hanging up my university trencher cap for good, I decided it was time for another challenge, so I launched Digital Goose in 2014.

I had become aware that there were many small-to-medium business owners that needed assistance with digital marketing, who weren’t getting it for any number of reasons. I wanted to provide them with a service that made getting that assistance an easy and cost-effective process.

I’m currently the Digital Content Specialist for WesTrac Cat.

When the Digital Goose hat comes off, you’ll find me doing one or more of the following:

• Taking my family on weekend adventures
• Listening to a new audio book on Audible
• Streaming music on Spotify
• Watching the latest binge worthy series on Netflix
• Pretending to be a movie critic
• Smashing out PBs at Crossfit LIGHT
• Dining out at a new hipster establishment in town
• Writing my first sci-fi novel (well, trying to at least)
• Staying up way too late on my PS4 Pro